The Business Machine

if you're like most business owners, you don't have time to monkey around with credit card processing companies. You probably have two or three of these guys call you each week trying to get your business. Just offering a mere monthly savings is not too appealing- but the reality is that a few of these reps, the best of the best, know how to significantly impact your bottom line- not only with reduced expenses on card processing services- but also with value enhancing services that most business owners never take advantage of because their bank rep never took the time to explain them- or didn't even understand them himself. So, I'll tell you more about how to find out about these value added services and how to increase your net income by thousands- but first, let me deliver you the data I promised. Here it is: Let's Talk About Rate: The supposed "Rate" you receive from your processor or bank means little or nothing seriously! Some companies advertise rates as low as 1.49%, or even lower. In many cases these rates offered are actually below the combined average cost for that company for a Visa or MasterCard transaction. How or why can they do this- simple- it's called surcharges. In some circles it's called BAIT AND SWITCH. The Multi-Billion Dollar Secret that Most (if not all) Card Issuing Banks Hope You Never Learn: Fight Back With a Pin Pad!!!!! That's right. This small add-on device, peripheral- whatever you want to call it has saved savvy business owners millions and millions of dollars collectively on fees. A big fight over this one issue is what caused the giant retailer Wal-Mart and a few others such as Safeway to win a lawsuit valued at $3 billion over Visa and MasterCard. Here's How This Works: Take your check card out of your wallet. Really- do this while you're reading- if you don't already know this you're going to learn something EXTREMELY VALUABLE. And, by the way, the higher your average transaction size- the more valuable this data!!! So take that card out of your wallet. Got it. OK. Now look at the front. You probably have either a Visa or MasterCard symbol on the front. Now make absolutely sure this is a check card you're looking at- not a credit card. It's also known as a debit card, or check guarantee card. Now look at the back. You'll see a few symbols there that might be familiar to you- these symbols will show two additional types of networks which are an ATM Network- the network used for getting cash from an automated teller- and more importantly- a PIN DEBIT NETWORK- also known as an ON-LINE DEBIT NETWORK. You see, these cards perform three functions, they act like a credit card- and when used as such you the merchant pay rates based on normal Visa and MasterCard Interchange Rates. Next, they of course are used to access cash. And, lastly, they are used to perform transactions at the point of sale (like your business) using a PIN PAD and settling through PIN Debit networks such as Interlink, Star, NYCE, Maestro, Honor, MAC and others. WHEN CARDS ARE PROCESSED VIA THE PIN DEBIT NETWORKS THE FOLLOWING HAPPENS: TRANSACTION FEES ARE HIGHER, BUT THE DISCOUNT RATE IS SIGNIFICANTLY LOWER, AND BEST OF ALL THE TOTAL COST OF DISCOUNT AND TRANSACTION NETWORK FEES ARE CAPPED- AT AN UNBELIEVEABLY LOW AMOUNT- A NATIONAL AVERAGE OF $0.58. THAT'S RIGHT 58 MEASELY CENTS!!!! Here's the Sales Pitch: I didn't hire some top gun marketing guy to write this- because I wanted to communicate directly with you. I really do care about my customers- and although we may never meet in person- I wrote this report for you because I'm one of you. I'm a merchant and I truly care about how I treat people (B.E.A.T.T Everyone). Like you, I want to grow my business- even though it's a pretty good size right now. My strategy- TREAT YOU RIGHT! And then get you to send referrals. I don't care what size you are- no merchant is too small or too big. We put together a great merchant program- it's actually a club we call the Interchange Plus Club. You join, you pay a small monthly fee based on the plan you choose, and then you pay a specified mark up over Interchange. If your volume goes up significantly- our markup goes down. Trust me- that's a first- a merchant service company that will actually lower your rate for you. You'll always know how much we're making- and if you ever believe it's not fair you can tell us. The plans are based on your volume and include options with the following: * 24 hour equipment replacement * Free Supplies (paper) * Free Shipping * No Annual Fees * No other statement, monthly or minimum fees * No, REPEAT-NO hidden surcharges * No EXTRA Mark up on downgrades * Signing Bonus for You!!!! * A written Service Guarantee If you like what you've read so far- let me tell you that's the tip of the ice-berg- as we have created relationships with nationally renowned top business consultants that want to share valuable information with you to help you build your business faster and more profitable- FOR FREE!!! And, Just for calling we'll do the following: * Provide a Free Analysis of overcharges * Provide a Free Business Analysis and show you how adding a few KEY transaction services will increase your bottom line * Provide you with a great quote and show you the actual savings moving forward * Provide you with information on other valuable services such as gift and loyalty cards, How to Market to New Movers and Home Owners, How to Market to New Businesses (if your B to B), HOW TO GET A MUCH NEEDED CASH ADVANCE ON FUTURE CARD TRANSACTIONS- ANYTIME YOU WANT, How to Provide your Clients with Guaranteed 90 Day-Up to $5,000 Instant Credit with No Credit Checks or Applications and a lot more. If you like what we can do- you will qualify for one or more of the following premiums: * Cash Rebate on Processing of up to $1,000 (based on volume) * Free New Business or Home Owner/New Mover Leads (and a marketing system to go with them) * FREE EQUIPMENT UPGRADE * FREE PIN PAD * FREE GIFT AND LOYALTY CARDS * FREE, your choice of the following: $300 In Gas Rebates 4 Days, 3 Nights Hotel Stay Hawaii 5 Day 4 Night Hotel Stay Airfare With 2 Nights Hotel Stay 7 Night Resort Stay: Over 3500 Resorts call us at 1-916-476-9707 or visit http://way.to/cashflo. Let us provide you with the savings analysis and also the free business analysis to show you how to cut costs and grow your bottom line with our services- we guarantee we can show you at least $1,000 in combination of increased profits and decreased costs. Sincerely, Taq'uee Hicks

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